Jollibee free essay sample

The Force Within the Empire Acosta, Grace Cielo I. Gallardo, Euna Anne R. Meria, Alexander James A. Villalon, Geneeva P. III. Case Problem How will Genee Lopez evaluate the proposals of Mr. Artiaga and Mrs. Ng given that they would like to open a store at same location? IV. Case Objective The objectives in analyzing and solving the case are to identify which of Mr. Artiaga and Mrs. Ng’s proposal will be given approval and to determine the factors that will affect the place decisions. Issues of distribution strategy, franchising process and franchisor-franchisee relationship should be considered in analyzing the case. V. Alternative Solutions to the Problem 1. Genee Lopez will choose Mr. Alberto Z. Artiaga as the franchisee of Jolibbee. PROS: It would be more convenient for the potential customers, which is most probably the customers from AZA Gasoline Station, to go to Jolibbee because their cost in terms of the vehicle’s gas and time of going from the gasoline station to Jolibbee will be less costly because it is nearer. We will write a custom essay sample on Jollibee or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The customers will not waste their effort from the hassle of going though Don Antonio Avenue just to avail services of Jolibbee. CONS: Because the lot of Jolibbee offered by Mr. Artiaga is smaller than the lot offered by Mrs. Ng, the parking space will also be smaller and it is a problem because the potential customers usually have their cars. The potential customers might decide to transfer to another fast food chain if they can’t get a good parking lot for their car. 2. If managing of Jolibbee fails, the management of Jolibbee Food Corporation will provide a seminar on how the management of Mr. Artiaga adopts to the problem that they faced. PROS: Mr. Artiaga can align the strategies that he will use with the management of Jolibbee Food Corporation. CONS: It would take time and effort and monetary cost to prepare for the seminar. 3. If Mr. Artiaga failed to manage Jolibbee well, the management of Jolibbee Food Corporation will buy the franchise and will take over the management of the business. PROS: The management of Jolibbee Food Corporation will already have the full control of the overall operations of this Jolibbee store. CONS: It will incur a very big cost for the Jolibbee Food Corporation because they also have to buy the land where Jolibbee is located. VI. Recommendation VII. Proposed Strategies VIII. Future Trends Mrs. Ng will franchise Mcdonalds which is the top competitor of Jolibbee. The competition will be tightened and at the same time, the thinking of a more American style food will popularize, and because Mcdonalds is an international fast food company, they could adopt to the trend easier. IX. Contingency Plan The Research and Development team of Jolibbee, together with the management team of Mr. Artiaga will extend their efforts on how they could adopt to the changing trend of consumers taste. At the same time, promotional advertisement will be release so that the Jolibbee can get over with the tight competition. In terms of the problem of limited parking space due to a smaller area provided for Jolibbee, Mr. Artiaga can decide whether he will provide a parking lot at the basement or at the top of the establishment. This Jolibbee store could also be extended up to second or third floor so that they could cater a larger volume of customers. X. Marketing Management Lessons When deciding on franchising of business, many factors should be considered before setting up the business. It should consider the location, the accessibility of the customers, convenience, and the taste and preference of customers especially if it is a fast food chain. At the same time, the background of the franchisee is also an important consideration. He/ She should have a very good background in managing a business and should also have a substantial funds to support the fixed and variable costs of running the business.