Rogers Chocolate Essay Example for Free

Rogers Chocolate Essay Introduction Rogers’ Chocolate is on a mission to have the company double or triple its size within 10 years. An analysis will be performed to figure out a strategic plan where Rogers’ Chocolate will be able to grow, and maintain their image of providing premium chocolates. The issue facing Rogers’ Chocolate is how they will be able to gain new customers and sustain their current customers. To give a thorough analysis, I will identify and explain the strategic issue, present the results of the analysis, and present alternative strategies. Finally, I will present my recommendation and conclude the analysis. Strategic Issue The strategic issue facing Roger’s Chocolate is how to grow the company by being able to gain new customers and still maintain their current customer base. The objective of Rogers’ Chocolate is to double or triple the size of the company within 10 years. By growing, this means that they will need more production, more employees, and more customers. Rogers’ Chocolate will need a strategy that will help position them to be able to grow the way they want it to. Analysis After reviewing Rogers’ Chocolates finances, they are good shape and have improved from 2005 to 2006. This improvement shows opportunity for the company to reach its objective of growing. According to their balance sheet, their current ratio for 2006 is 1. 366 (2,330,241/1,705,132) and 1. 245 (2,896,842/2,326,966) for 2005. These numbers show that they are able to continue to pay off their obligations. This means they are in a position where they shouldn’t go bankrupt. It also shows that Rogers’ Chocolate are just efficient enough in the sense of turning their product into cash. The company’s cash available for next year, 2007, is $74,744. This is down from what they had at the beginning of the year, $151,802. This may hurt them when trying to invest into new areas. The external environment of Rogers’ Chocolate looks very promising. Godiva and Bernard Callebaut are the only ones that seem to threaten Rogers’ Chocolate position in the market. The other chocolate companies are of lower quality and price but still compete with Rogers’ Chocolate. Godiva’s chocolates are priced higher but lower quality. Bernard Callebaut’s chocolate are similar to Godiva’s in price, are in similar locations as Rogers’ and are also good in new introductions and seasonal products. They are also superior to Rogers’ when it comes to their packaging. The internal environment doesn’t look well for Rogers’ Chocolate. With very few employees who do multiple jobs, Rogers’ seems like they are not able to handle their demand for their product. Also their issue with out of stock product causes many problems when trying to keep up with other demands. Strengths for Rogers’ Chocolates include liquidity and their differentiation from other competitors. Roger’s is in a good position financially. They are not in the best position but are in a good enough position to make changes and improvements. Rogers’ is also efficient. Once, again they are not at their best, but are efficient enough to be a successful competitor. They are also very strong in their image. They are able to differ from their competitors with high quality chocolate and an image that is known locally. Rogers’ weaknesses are cash flow and production. Although Roger’s Chocolate is not in a position to go bankrupt, they have limited cash to invest into improving their operations. With the low amount of cash they have, they may have to borrow in the future. Another weakness is their production efficiency. A low number of employees and bad planning causes their production to be slow and inefficient. Inventory management and out of stock problems cannot continue if Rogers’ want to be able to grow into the company they want it to become. Rogers’ Chocolates has several opportunities. One opportunity is to maintain their current image to introduce new products to compete with Bernard Callebaut. Having a new product to compete can help can new customers and new market share. Another opportunity is to provide lower quality chocolates to reach a new target market. Being able to acquire a new market may bring those new customers to their current market. The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally. Alternative Strategies Rogers’ Chocolates will need to gain new customers if they want to grow the company. To gain new customers, Rogers’ must take a risk a re-brand themselves with a new packaging design to create a new image. Implementing a new brand image will gather a new crowd of consumers that Rogers’ did not reach with its current image. To be able to do so, Rogers’ will need some financial help in order to invest money into the new packaging design and image that they want to create. They will also need new store displays and marketing tools to be able to push the image to customers. By creating this new image, they run the risk of losing their current customers. The new image that Rogers’ creates will grab the attention of a new market that will help gain market share that they currently do not have to aid in the growth of the company. For growth to happen, Rogers’ must be more efficient in production. The problems caused by out of stocks and bad planning are causing Rogers’ to not be as successful. When production plans are put on hold to finish special orders, it is not a good sign. Production should be a continuous flow. To change the production efficiency, Rogers’ will have to hire more employees so their current ones are not doing multiple functions. They will also need to use the correct data when planning production and forecasting next year’s sales. Once again, money will be needed to hire and train new employees, as well as changing the planning method. Rogers’ risk is that the employees may not be as happy when new hires come, since a lot of the employees are third generation employees. Also, another risk is that the new planning may cause the same problems such as discounting products or even wrong forecasting. Another way for Rogers’ to grow is to boost their online presence. Since social media is growing, Rogers’ could take advantage of it to gain traffic to their website. By doing so, not only will sales go up, but they will also be able to reach a new age group of 18-34, who use online shopping. This will give them new customers that will start to aid in replacing the aging customers that Rogers’ currently have. Since social media is a low cost, not a lot of money will be needed, although it may be a good idea to hire a social media consultant to handle all the work. The only risk that I see Rogers’ facing is throwing away money if sales do not increase. If social media and a larger online presence are not working, Rogers’ could face a situation where they are not on the receiving end. They will need to research who the online customer base really is to gain information on how to market to that segment. Not only will a larger online presence grow the company, but also moving business to the United States will help in the growth as well. Opening up retail stores in the US will help Rogers’ to start to gain a global presence. The way that Rogers’ retails their products shows that they know how to do it locally. To be able to reach the US, they will need to put a lot of effort into research the market on how to market to US customers. In their current retail stores, they display their products to suit the season with a Victorian theme. Rogers’ will need to do the same for the US, but use the information gathered to create displays and marketing tools that will gain a following. By changing to fit and gain sales in the US, Rogers’ has the risk of losing their current image as well as spending a lot of money just to gain customers that they may not get. This is the riskiest strategy. They will spend a lot of money by building retail stores and staffing them and marketing to a new segment. The risk of having their image ruined is also a risk. Since Rogers’ is well rooted in tradition, this may cause a stir among employees and their customers. Recommendation After reviewing the analysis and the alternative strategies, Rogers’ has several ways to achieve growth. I recommend that Rogers’ re-brand themselves with new packaging and marketing tools. Although there is a risk of losing current customers, I believe that is a very small risk. People who buy Rogers’ Chocolates are very loyal customers and have been buying them for years. Rogers’ is a company based of providing premium chocolate with high quality. Changing the image will not affect the quality of their chocolates, but rather gain new customers they don’t currently have and be able to compete against Godiva and Bernard Callebaut. The image that Rogers’ needs to create is an image that will still hold its tradition, but at the same time be edgy enough to strengthen its packaging, advertising, and distribution. This will allow new customers to get to know what Rogers’ Chocolates is and be able to keep the current ones coming back. Conclusion As you can see, Rogers’ chocolates objective is growth for the company. An analysis was performed to show the current financial and environmental state Rogers’ is currently in. after reviewing the analysis, I found that Rogers’ is in a good position to grow and again market share using their current products. I recommended that Rogers’ Chocolates create a new, edgy brand image to gain a new customer base. This will keep their current, loyal customers and help gain new customers who are soon to be loyal as well. Rogers’ has put themselves in a position to make this strategic decision in order to grow the company into a market leader.

Evil Villains in Northanger Abbey by Jane Austen Essay -- Northanger A

Evil Villains in Northanger Abbey by Jane Austen In Jane Austen’s, Northanger Abbey, John Thorpe and General Tilney are portrayed as unpleasant villains. Villains are defined as, â€Å"a wicked or evil person; a scoundrel† (The American Heritage Dictionary http://www.dictionary.com/search?q=VILLAIN). Austen description of both men as power-hungry, easily upset, and manipulative follows this definition. She introduces both characters in separate parts of the book, however simultaneously she delivers a stunning example of their identical villainous personalities. Through the portrayal of John Thorpe and General Tilney as villains, Austen comments on the male supremacy that permeates through her time. In the first half of the novel, John Thorpe stands out as the villain of the novel. He is introduced as a, â€Å"stout young man of middling height, who, with a plain face and ungraceful form, seemed fearful of being too handsome unless he wore the dress of a groom, and to much like a gentleman unless he were easy where he ought to be civil, and imprudent where he might be allowed to be easy† (Austen 25). Following the initial description, John is introduced to Catherine. Rather than engaging in personable dialogue, he brags about the quality and speed of his horses, his authority on ascertaining distances, and his proficiency in leading his horses. Immediately, the reader is struck with the similarity of John to an immature ‘schoolboy’. Although Austen continues to portray John as juvenile, she does not develop him into the villain until later in the novel. While Catherine’s love grows for her hero, Henry Tilney, John also develops affection for Catherine. During this struggle for Catherine’s love, John begins to mature into the ‘classic villain.’ For example, during a normal evening at the ball, Catherine had promises to dance with Henry Tilney. However, Thorpe approaches Catherine and declares, â€Å"What is the meaning of this? - I thought you and I were to dance together† (Austen 46). Catherine is flustered since this declaration is false. After a barrage of half-truths, John once again talks about his beloved horses and his knowledge of them. Suddenly without any type of closure, he is wisped away by the â€Å"resistless pressure of a long string of passing ladies† (Austen 47). In this section of the novel, John Thorpe quickly becomes dislikeable and Jan... ... that she came from a wealthy family of consequence. However, when the General bumps into John during Catherine’s visit at Northanger Abbey, John amends his story. Bitter that Catherine had fallen in love with Henry and rejected him, he changes his entire story and tells the General she only from a middle class family. Jane Austen completes her story with a â€Å"Cinderella ending† of Catherine and Henry marrying. However, her novel is more than a fairytale ending. Although often wrong and misguided in their judgments, she shows the supremacy of males that permeated throughout her society. Jane Austen takes us from a portrayal of men as rude, self-centered, and opinionate to uncaring, demanding, and lying to downright ruthless, hurtful, and evil. John Thorpe’s and General Tilney’s total disregard for others feelings and their villainous ways prove Austen’s point. Whether reading Northanger Abbey for the happy ending or the moral lesson, this novel has much to offer. Bibliography The American Heritage Dictionary. Fourth Edition. 9 November 2000. 4 March 2002. http://www.dictionary.com/search?q=VILLAIN Austen, Jane. Northanger Abbey. Hertfordshire: Wordsworth Classics.

Matty Doolin

Matty Doolin: 700 Headwords Author: Oxford Bookworms Library Summary:Â   Matty is fifteen and is leaving school in a few weeks time. He wants to work with animal, and would like to get a job on a farm. But his parents say he is too young to leave home – he must stay in the town and get a job in ship-building, like his father. They also say he can't go on a camping holiday with his friends. And they say he can't keep his dog, Nelson, because Nelson barks all day and eats his father's shoes. But it is because of Nelson that Matty finds a new life026 The Plot:Â   is very nice and easy, so I could follow easily the plot of this novel. Characters: 1)Â   The main character in the story is a boy his name is Matty and he is fifteen years old, who has a dog his name is Nelson. 2)Â   The second main character is Nelson, because of Nelson that Matty finds a new life. Basically, it all began because of Nelson. 3)Â   Matty's parents, Mr. And Mrs. Doolin, especially his mother Mrs. Doolin, that she pushed Nelson out into the street, so Nelson died because of her, but she didn't mean that, she was angry from Matty because Matty stayed out all day, and the dog was barking for hours while she was waiting for him, so she pushed Nelson out into the street, then the car hit him. 4)Â   Mr. Funnell. He was Matty's teacher in the school, but he also helped the children to find jobs when they left school. 5)Â   Willie and Joe, they are Matty's friends. Also, the camping holiday was Willies's plan. He, Matty, and Joe were best friends. 6)Â   Mr. Walsh, the farmer and Mrs. Walsh and her daughter Jessica, and Mr. Walsh's the two sheep dogs, the bigger dog her name is Betsy and the other one, her son, Prince. Subplots: 1)Â   Staying out all day including the story of Nelson's death. 2)Â   Going for their first long walk. 3)Â   The storms story. 4)Â   The Matty's first real day on a farm. 5)Â   Matty and Jessica, having a talk in the barn. 6)Â   The story of Matty and Jessica's adventure on the hills. Action: the action of the story is very interesting and dramatic. There are six basic actions: 1)Â   Matty and Nelson 2)Â   Camping 3)Â   Blisters and storms 4)Â   Helping on the farm )Â   A night on the hills 6)Â   A new life for Matty Themes: Kindness, love, respect, cooperation, and helping are the main themes of the novel. Moral: The moral of the story is that if you want something in this life, you have to work to get it. Opinion: In my opinion, Matty was not young to leave home, because Mr. and Mrs. Walsh will be life second parents to him. In addition, he will be very happy in his job, because he loves animals and he loves the hills and mountains. But, I think, at fifteen, nobody really knows what he wants to do. Also, perhaps Matty will be bore with his job after a few or many years.

Running Head Consequences Of Crime - 1077 Words

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It is a simple fact that majority of women who are incarcerated are mothers. Because of this fact, many children grow up with limited, if any, access to their mothers. The children of incarcerated mothers are the ones who seem to suffer the most. It can be difficult for women to maintain a relationship with their children while incarcerated. One issue that women face that not only affects them but also their loved ones is pregnancy. Pregnant inmates is becoming increasingly common. Acoca reported that some of the problemsShow MoreRelatedGoals and Objectives of Security Organization Essay810 Words   |  4 PagesRunning Head: GOALS AND OBJECTIVES OF SECURITY ORGANIZATION Goals and Objectives of Security Organization Judy M. Galarza University of Phoenix SEC / 310 September 19, 2010 Goals and Objectives of Security Organization Security plays a major role in both the business and government worlds. We will discuss the legal aspects of organizational security management. 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